FEEL originated as a zine of contextual and theoretical exploration, based on the post-modern theories of Jean Baudrillard. However, this project then expanded to incorporate a digital counterpart in order to coincide with the ubiquitous nature of digital and artifice, thus displaying materiality within a digital realm.
There is an acceleration of “dematerialisation” within design due to the rise of technology/digital design. This ever-increasing digital world results in a collective detachment from reality, as the distinction between nature and artifice becomes blurred.
FEEL is a contextual and theoretical exploration of materiality in an increasingly digital and ephemeral world, and looks at the postmodern theories within Jean Baudrillard’s ‘Simulation and Simulacra’. The goal of FEEL is to reignite materiality, and harness it in order to reconnect the audience back to natural reality.
I'm always on the look out for exciting new projects to get involved in! If you're looking for a designer to help with your project, or are wanting to collaborate give me a shout on instagram or email!
instagram: @megan_duncanson
email: meganhduncanson@gmail.com
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